Every once in a while I get a request that is really fun and exciting. This is no exception. The wonderful people over at DEADHEAD RUM commissioned me to make a new bottle design for their single barreled dark chocolate rum. This will be in a shrunken monkey head that I sculpted...soon to be at a retailer near you this Fall! Please check out the press release below...and check out the link if you want more information on the dark chocolate rum and its story.
FOR IMMEDIATE RELEASE
DEADHEAD® RUM ANNOUNCES DARK CHOCOLATE RUM EXPANSION
Sculptor Odd Rodney Commissioned to Develop Shrunken Head Monkey Bottle
June 2, 2014 – Industry, CA Iconic Brands, Inc., known for its innovative products, announced its intent to bring to market a single barreled aged rum infused with decadent dark chocolate from the country of Mexico. Deadhead® Dark Chocolate Rum is a small batch, hand crafted spirit made at an old family owned distillery near the Caribbean coast.
Deadhead® Dark Chocolate Rum was developed by founder, Kim Brandi, in her quest to bring the finest aged rum infused with the most decadent dark chocolate to the United States. To hold this world-class rum a shrunken head monkey vessel was developed to
compliment Deadhead Rum’s flagship brand.
Kim Brandi explains the idea of the new bottle.
“The shrunken head monkey vessel housing our dark chocolate rum pays homage to the ancient spiritual beliefs of the Maya and Aztec cultures. Monkeys, as depicted in pre-Colombian legends and art, are often juxtaposed with Cacao. A shrunken head monkey is a vessel befitting rum infused with Cacao.”
The most challenging aspect of developing the new bottle was to retain the integrity of the brand while changing it completely.
"We turned to artist and sculptor Rodney McLellan, known as Odd Rodney, Arizona who, recognizing the significance of branding, diligently worked to help us bring the shrunken head monkey to life," said Kim. "With his help, our new bottle began its journey from
concepts to become a complimenting line expansion of the Deadhead® Rum brand; true to form with its eyes and mouth sewn shut with natural hemp lacings and a scar, from ear to ear on the back of its head.”
Deadhead® Dark Chocolate Rum will be available at fine retailers, bars and restaurants throughout the U.S. this fall. The 750ml bottle will carry a suggested retail price of $28.99.
Deadhead® Dark Chocolate Rum 40% alc/vol (80 proof) is imported by Iconic Brands Inc.,
Industry, CA. Available Fall 2014. www.deadheadrum.com.
Don’t lose your head. Please sip Deadhead® Rum Responsibly